About Robert Anderson

Vice President & Co-Founder

Robert began his career in business after graduating in 1994 from Palm Beach Atlantic University with a double major in International Business and Communications.

Robert started his own marketing products and advertising firm and built it into a successful business.

Realizing the Internet was an emerging market, Robert switched gears and joined Telegraph New Technologies in the late 90's where he managed accounts for clients such as Rexall-Sundown, Motorola and PGA National Resort and Spa. After the sale of Telegraph in 1999, Robert co-founded Forte Interactive.

Community
Robert has been involved in many nonprofit organizations and currently serves on the board of the Association of Fundraising Professionals, is a graduate and active participant in Leadership Palm Beach County (2002) and is on the Alumni Board of Palm Beach Atlantic University. Past involvement includes a board member post of the Leukemia & Lymphoma Society of Palm Beach County, the United Way Young Leaders Circle and the Rotary Club of Palm Beach.

Sport

For recreation, Robert is an avid endurance athlete. He is a veteran of three Ironman Triathlons, with the pinnacle at the mecca of Ironman - The Ironman World Championship in Kona, Hawaii. Robert has also run 10 marathons, Chicago and NYC Marathon being his favorites.

Philanthropy
Robert uses some of his endurance events for a greater purpose: to increase awareness and raise money for charity. His first significant endeavor was a $50,000 challenge grant to the Dana-Farber Cancer Institute.  The second challenge grant was awarded to the Leukemia & Lymphoma Society for $25,000 in January 2005.These were the first steps in Robert’s vision to help build better communities through the challenges and triumphs of sport and philanthropy.

In 2005 Robert established the “Pursuit of Life Foundation”, whose mission is to raise funds for cancer research through sport, challenge grants and a feature film project. In April 2007 Rob's TEAM POL raised $35,000 while successfully completing the TREK East Coast Relay. Ten runners ran approximately 15 miles per day for twelve days with the first day running the B.A.A. Boston Marathon and continuing south, finishing in West Palm Beach.